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Top Nielsen consumer rankings :Nokia, Vodafone and Flipcart

21 February 2013 300 views No Comment

Nokia and Vodafone have emerged as the top two companies in the latest Nielsen consumer rankings in the country. Nokia is the most preferred mobile handset brand, while among the operators; Vodafone comes ahead of all according to the first round of Nielsen India consumer rankings. Samsung and Blackberry come after Nokia. Vodafone has rushed forward from Airtel and Idea. These rankings are based on popularity and consumer experience. The surveys were held in October, November and December 2012.

“While we have always provided uncommon consumer insights for our clients, with this initiative we are taking insights from cities across the country, and giving back to consumers,” said Nielsen India President Piyush Mathur. Furthermore, the rankings reflect the choice of consumers, and provide a different colored view of the urban population’s choices. Nielsen India Vice-president Ranjeet Laungani said that the rankings have shown that consumers want to be heard as well as be better informed. “These rankings will provide the average urban consumer with a neutral, fact-based consumer view on everyday categories that are relevant to them.”

E-commerce site Flipkart has come to the top, followed by Amazon and mobile messenger application WhatsApp. Among the Smartphone apps category winners are Facebook, news aggregator app Newshunt, Youtube and Tubemate which is being used to download Youtube videos. The top four e-tailing sites are Flipkart, E-bay, Homeshop18 and deal-based site Snapdeal with over 1,000 active internet users and online shoppers.

Among mobile operators network, quality is most important for customer satisfaction, customer service, service positioning and data services come next. While Tata Docomo satisfies customers best for SMS rates, data plans and value added services, Uninor is the most affordable.

Among the books, local authors dominate the fiction rankings with Amish Tripathi’s ‘The Immortals of Meluha’ and the sequel ‘The Secret of the Nagas’ with over 400 retailers. S Hussain Zaidi’s ‘From Dongri to Dubai: Six Decades of the Mumbai Mafia’ is the topper in non-fiction books. ‘Diary of a Wimpy Kid’ is ranked the best in the children’s category.

In international travel, Singapore tops. Malaysia, followed by Singapore, is ranked as the most visited place for both business and holiday travel purposes in the last year. US comes second, and for leisure Nepal takes second position.

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