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Videocon’s ambition- to go ahead with 2G and 4G services

2 April 2013 457 views No Comment

Videocon comes up with an ambition to continue with its 2G and 4G services. It has also decided to let go off 3G services which is not being much profitable for the operator.


Videocon’s permits: The court has denied Videocon the permits in 21 circles. Videocon however won spectrum in 6 circles which enables it to offer services in 7 circles. These circles include Punjab, Haryana, Madhya Pradesh, Gujarat, Bihar, Uttar Pradesh East and West.

Technology: Videocon has planned to offer 4G services on 1800MHz band and LTE/4G services on commercial basis by the end 2013. They have 5 MHz spectrum in each circle. Videocon is always updating its plans for the telecom circle. 4G services will be provided on LTE-FDD technology on 1800 MHz band. The company holds 5 MHz spectrum in each circle.

The spectrum is quite limited for 2G and 4G services (5MHz) so Videocon has decided to use a mature technology, which will result in the use of better handsets and ecosystem too. Videocon will auto allocate spectrums for 4G at peak and off-peak times. This accounts for 44% of the total LTE consumption across the world.

Peak and off-peak hours: Videocon will provide up to 9Mbit/s in peak times, while in off peak hours it will raise up to 21 Mbit/s.

Tariff revision: Mr. Arvind Bali, Director and CEO of Videocon Mobile Services has declared that Videocon will decrease the rates to 25%! Videocon has already won the hearts of its customers with providing free incoming calls in its 7 circles while on roaming. This too without any special tariff vouchers.

Areas of services: At present, Videocon offers its services in Punjab, Haryana, Madhya Pradesh and Gujarat. It has decided to roll out its services in remaining 3 circles as well. Videocon has decided to spread itself in the whole country, area by area. Mr. Bali has told that the next destination of Videocon may be the south corridor.

When it launched its 2G services, it aspired to reach 100 cities in a very less time. But the zest was lowered when their license was cancelled.

Videocon has a very reasonable tariff, but it becomes a different case with 4G. Reliance Industry’s subsidiary Jio Infocomm too has immense plans to beat others. As we know that Videocon is quite a friend of Mukesh Ambani, Videocon’s reaction is a question.

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