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Tata Tele ties up with Future Group

13 February 2010 327 views No Comment

Tata Teleservices on Friday entered into a strategic partnership with retail chain Future Group to offer GSM mobile telephony services under a new brand T24 to tap the huge customer base of the retail chain.
‘‘This is a franchise model. Under the partnership, Future Group will sell TTSL GSM connections under the brand name T24 to customers in its retail outlets,” Tata Teleservices Ltd (TTSL) MD Anil Sardana said after launching the service.
It is the second franchisee deal by TTSL. It also has a similar agreement with Virgin Group, where it offers mobile telephony services under Virgin brand targeting the youth. TTSL offers GSM services in 15 telecom circles in the country under the brand DoCoMo.
‘‘Customers will get shopping benefits for talking and talk-time benefits each time they shop,” Future Group CEO Kishore Biyani said.


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