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Nokia & Arogya World’s mDiabetes Initiative joined by millions

24 March 2013 486 views No Comment

One million users in India have registered themselves at Nokia India and Arogya World’s mhealth project mDiabetes.

mDiabetes is one of the largest, the first and the only program of its kind in the world. It is an ongoing Clinton Global Initiative (CGI) Commitment. These views were shared by mDiabetes in an official statement.

mDiabetes and Nokia services: It began in January 2012. Running on Nokia Life platform, it serves the noble purpose of keeping Nokia users abreast of Diabetic Medical reports. It circulates the awareness about Diabetes’ prevention by modification in lifestyle. Sending alerts in 12 different regional languages, the program is worth high praise!

Public feedback: The public is happy with the program. In 2012, Arogya had asked 750 consumers to give their feedback and the response was a healthy feedback. The alerts are witnessed to be without any ambiguity, without confusion and without any complication in the results. They were shared by them with others too to benefit them too from the program. 70% consumers remembered to have received the alerts, 90% found them effective systematically and 80% found it worth-sharing too!


“mDiabetes is of special significance in India, a country with an enormous diabetes burden. We are encouraged by the positive consumer feedback we have received for our alerts to date. If effective, mDiabetes will add to the evidence base for mHealth and become the cornerstone of a chronic disease prevention model for the developing world. We are pleased with the progress we have made and are well on our way to honoring our CGI Commitment,” said Dr Sandhya Ramalingam, Head, Program Evaluation, Arogya World. The program seeks to spread Diabetes awareness in the highly affected country, India. The program is working well and the runners and 50 million people are satisfied with it.

B.V. Natesh, Director – Emerging Market Services at Nokia said, “Nokia Life was designed to address livelihood and life improvement needs of consumers in emerging markets such as India. Since launch, the service has been experienced by more than 50 million people across India. With the rapid growth of mobile penetration, campaigns such as mDiabetes have the potential to reach millions of people, helping build awareness and associated behavior change.”

As mobile growth has been increasing among people, and as mobiles are now available to everyone, such campaigns can produce highly beneficial results.

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